The UK's Age Appropriate Design Code or Children's Code came into effect from 2 September 2020. This code will be applicable to organisations providing online services and products for children up to age 18. Organisations will have a year's time to make the necessary changes to ensure privacy of children are protected. The code sets out 15 standards that the organisations will have to comply with providing children with automatic built-in baseline of data protection whenever they download a new app, game or visit a website.