World Network has officially launched in the Philippines, bringing its digital identity service, World ID, to one of the world's most active online communities. Already adopted by over 23 million users globally, World ID allows people to verify their identity securely and anonymously. Initially introduced in Bulacan, the service is now expanding nationwide to help users protect themselves from online fraud, deepfakes, and digital misinformation.

With fraud linked to deepfakes surging by 4,500% in the Philippines over the past year, World ID's biometric verification aims to set humans apart from AI-driven bots. The platform arrives when nearly all Filipinos use social media, making it a prime market for digital identity solutions. By scanning a person's iris, World ID offers a safer way for individuals to prove their humanity in an increasingly AI-driven world.

However, the initiative has faced significant backlash due to privacy concerns over biometric data collection. Governments in Kenya, France, Portugal, and several other countries have raised legal challenges, fearing data misuse and lack of transparency. World Network insists it safeguards users' information through privacy-focused technology, but critics remain sceptical, particularly in regions with weaker data protection laws.