This article explains what Amazon Prime Day is, when it takes place, how long it lasts, what's on sale, and more. For Amazon Prime members, this is the biggest and best shopping event of the year. So, make sure you're in-the-know and ready to go.
Amazon created Amazon Prime Day to celebrate those who subscribe to the Amazon Prime service. They pay a yearly premium for things like free two-day shipping, streaming movies on Prime Video, songs in Amazon Music, books and magazines in Prime Reading, and additional features to make membership worth the price.
To show its appreciation to members, Amazon offers deep discounts and superb deals on products specifically for its Prime members on Amazon Prime Day.
Yes, you must be an Amazon Prime member to participate in the deals on Prime Day. If you're not a Prime member, you can still purchase items, but not at the discounted prices.
Amazon introduced Prime Day on July 15, 2015 in honor of its 20th birthday. Since then, it has become a yearly event that takes place in July.
One exception was in 2020, when Amazon shifted the event to October in 19 countries due to the COVID pandemic.
If the previous years are an indication, Amazon Prime Day begins on the second Tuesday in July. However, this isn't a guarantee; it's just a pattern of past Prime Day events.
In its first two years, 2015 and 2016, Amazon Prime Day lasted just one day. Beginning in 2017, Amazon extended the deals to cover two full days, and it has remained that way since, although the name, "Amazon PrimeDay," hasn't changed.
The event usually starts at 12:00 a.m. PDT (3:00 a.m. EDT) on the first day and ends at 11:59 p.m. PDT on the second, giving you a full 48 hours of shopping time.
Normally held in July, Amazon selects the exact days for Amazon Prime Day only about a month or two ahead of time. So, you'll have to be on the lookout for the current year's dates, and luckily, you have a few handy ways to do so.
You can set a reminder with Alexa for the event. Just say, "Remind me when Prime Day starts."
Along with the dates for Amazon Prime Day each year, Amazon keeps the deals you can expect a bit of a secret. If you do some searching, you may be able to find sneak peeks of the discounts as the event grows nearer.
Generally, you'll find lower prices on tech products and electronics, apparel, toys, appliances, houseware, and much more. So, you may see discounts on products from name brands like Bissell, iRobot, and Sony.
During Prime Day, check out the competition for deals running alongside Amazon like Walmart, Target, Best Buy, and Wayfair.
Over the years, you could find discounts on Alexa-enabled devices like the Fire TV Stick and Echo Dot, kitchen brands like Rachael Ray and Keurig, toys from VTech and LeapFrog, and apparel and accessories by Levi's.
But it's not all about big-ticket items on Amazon Prime Day. There've also been deals on pet products, health and beauty supplies, and-just in time for back-to-school-merchandise like notebooks and calculators.
Even though you have 48 hours to shop Amazon Prime Day, you might miss a terrific price on a product you want. While you can subscribe to the Amazon newsletter, there are a few additional ways to stay updated on deals and discounts.
Now that you know the ins and outs of Amazon Prime Day, be sure to pencil it in on your calendar, bookmark the Amazon website, download the mobile app, and get ready to shop.