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CRM Implementation is Crucial for Revenue-Generation Marketing
Apr 23,2014
In the last blog on revenue generation marketing, I took some time to discuss how our operational implementation was working at Cisco. As part of that, I shared the four main best practices we discovered during our revenue generation marketing journe...
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Marketing Insights on Revenue Generation, Buying Patterns, and the Role of Social
Feb 17,2014
Revenue-generating marketing, customer buying patterns, and social selling are a few of the topics I talked about recently withGlenn Gowof Crimson Marketing.  I'm pleased to share these excerpts from our conversation and invite you to listen to ...
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Alignment Between Sales and Marketing is Crucial for Revenue-Generation Marketing
Dec 20,2013
The odds of qualifying a lead if called in 5 minutes are 21 times higher versus 30 minutes. The odds of calling to qualify a lead decrease by over 6 times in the 1st hour. -Forbes In my most recent blog, I approached the idea of revenue-generation ma...
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Cisco Partner Weekly Rewind -November 27, 2013
Nov 27,2013
Each week, we'll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here's what you might have missed this week: Off the Top Richard McLeod ...
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Cisco Partner Weekly Rewind -November 15, 2013
Nov 15,2013
Every Friday, we'll highlight the most important Cisco partner news and stories of the week, as well as point you to important, Cisco-related partner content you may have missed along the way. Here's what you might have missed this week: Off the Top ...
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Marketing: A Revenue Generator
Oct 24,2013
It's an exhilarating time to be in marketing. Here at Cisco, we're on the precipice of transforming marketing from what has often been seen as a cost center into a revenue generating center. And, we're taking our partners with us on this journey. By ...
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