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Creating a Wi-Fi Monetization Virtuous Circle
Jul 09,2013
In the decade or so that Wi-Fi has existed, most technologists and mobile industry executives viewed it as the "poor cousin" to licensed mobile communications.  Now mobile operators around the world are asking how they can effectively use Wi-Fi ...
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The Monetization of Me: Calculating the Return on Exposure
Jul 09,2013
In a hyper-connected world, every consumer is continuously making a trade-off between the value of information and/or services they are receiving and the impact on privacy.  I believe this comparison amounts to a "Return on Exposure" - a value e...
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How Are You Weathering Industry Storms? Five Ways To Help SPs Turn Disruption into Transformation
Jun 20,2013
Service providers (SPs) have been wracked by wave after wave of disruption, creating new winners and losers on every front. Traditional carriers continue to look for ways to make up for lost voice revenues; over-the-top (OTT) players have redefined t...
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Unlocking the Business Value in Wi-Fi Networks
Jun 18,2013
Wi-Fi networks seem to now be everywhere.  Once primarily confined to the home or office, we now expect Wi-Fi access in coffee shops, hotels, airports, stores and even in sport stadiums.  Not only are these Wi-Fi networks providing valuable...
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How Service Providers Can Capture Seven Times Their Mobile Investment
Jun 06,2013
By Henky Agusleo, Vertical Manager, and Neeraj Arora, Director, IBSG Service Provider With nearly a billion smartphones and tablets in use today, the time is ripe for service providers (SPs) to invest in cloud-based Connected Life services for mobil...
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The Path to Wi-Fi Profitability
Jun 05,2013
The insatiable demand for smartphones, tablets, and other connected devices is generating staggering amounts of mobile data and placing a crushing burden on networks. One barometer is the recently released Cisco Visual Networking Index (VNI), which p...
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Mobile Data Traffic Is Exploding-but Who Is Profiting? How Mobile Service Providers Can Monetize Mobile Data
May 22,2013
By Marc Latouche, Vertical Manager, IBSG Service Provider The Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update projects a 13-fold increase in global mobile data traffic between 2012 and 2017 - two thirds of it video. To ...
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Preparing for an Uncertain Media Future: Even Challenging Scenarios Offer Ways To Grow
May 08,2013
In the midst of tremendous disruption, it is impossible to tell where the global media industry is ultimately heading. But a recent analysis from the Cisco Internet Business Solutions Group (IBSG) explores four possible future scenarios for the media...
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Inflection Point: Cisco Sets the Pace of Mobility Innovation
Mar 25,2013
At Cisco, we take very seriously our ability to anticipate and catch market transitions. A few years ago, we saw a market transition that would affect our Service Provider customers in the area of Mobility. With 3G, 4G and Wi-Fi deployments rising, t...
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Wi-Fi: From 'Poor Cousin' to Preferred Partner
Mar 12,2013
For much of Wi-Fi's history, technologists and mobile industry executives viewed it as the "poor cousin" to licensed mobile communications. Today, all that is changing with the explosive demand for mobile data, the proliferation of new and powerful d...
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Mobile Business Users Embrace Wi-Fi
Nov 30,2012
Once the exclusive domain of senior executives, mobile devices are now indispensable to most employees for conducting both their business and personal lives. The insatiable demand for smartphones, tablets, and other connected devices is generating st...
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From Coverage and Capacity to Monetizing New Services for Service Providers
Nov 13,2012
Last week, the annual 4G World show was hosted in everyone's favorite windy city-Chicago!  This year, I was lucky enough to be a keynote speaker for the event.  It's always an honor to speak at an event on behalf of Cisco and the countless ...
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