South Korean cosmetics giant AmorePacific has seen immense interest in its new AI beauty lab, where robots custom mix face products and advanced technology recommends the most suitable lipstick colours. Customers like Kwon You-jin appreciate the personalised service, which uses AI-generated reports to analyse skin conditions and match products precisely to individual skin tones.

AI technology is becoming increasingly prevalent in the cosmetics industry, with global brands like L'Oreal and Sephora also adopting it to tailor products to customer needs. In 2023, global beauty industry sales, including cosmetics, reached$625.6 billion, showing steady growth since a dip during the COVID-19 pandemic.

AmorePacific employs deep learning and machine learning techniques to recommend the best product choices. The use of AI speeds up product development and reduces human error and variability in consultations. Analysts believe that AI integration will continue accelerating product launches and lowering industry hurdles.

The market for AI in the beauty and cosmetics sector is projected to more than double from$3.27 billion in 2023 to$8.1 billion by 2028. According to Business Research Company, services such as personalised beauty recommendations, skin analysis, diagnostics, and virtual makeup artists are expected to drive this growth.