AI start-up Sanas has raised$65 million in a new funding round, valuing the company at over$500 million. The firm, founded in 2020, uses artificial intelligence to modify call centre workers' accents in real time, aiming to reduce discrimination and improve communication. Its software preserves the speaker's emotions and identity while adjusting phonetic patterns instantly.

The company was inspired by a call centre worker's struggle with accent bias, leading its founders to develop a solution that enhances clarity without replacing human connection. Despite concerns that such technology may homogenise voices rather than promote acceptance of diverse accents, Sanas insists its mission is to break barriers and reduce discrimination.

With an annual revenue of$21 million and a growing client base across healthcare, logistics, and manufacturing, Sanas is rapidly expanding. The company plans to develop new AI-driven speech technologies, increase its global presence, and open an office in the Philippines, a major hub for call centres.