Salesforce has announced plans to invest$500 million in AI initiatives in Saudi Arabia as global competition for AI investment intensifies. The company will introduce Hyperforce, its cloud platform architecture developed in partnership with Amazon Web Services, to the country. The investment was revealed at LEAP 2025, Saudi Arabia's major global tech event, which secured nearly$15 billion in new AI-related investments.

As part of the initiative, Salesforce will collaborate with major firms, including Capgemini, Deloitte, IBM, and PwC, to expand the use of its AI-driven customer service platform, Agentforce. Additionally, it will introduce Arabic language support for its AI product suite, making its technology more accessible in the region.

Salesforce recently announced plans to establish a regional headquarters in Riyadh, aligning with Saudi Arabia's broader push to become a major player in the AI sector. The company has also committed to upskilling 30,000 Saudi citizens by 2030, reflecting its long-term commitment to developing AI talent in the region.