Freelance marketplace Fiverr is rolling out new AI tools designed to help gig workers streamline their work and maintain competitiveness. The 'Personal AI Creation Model' allows freelancers to train AI systems on their own work, offering clients either automated or blended content.

Freelancers retain ownership of the generated content and can set prices for its use, with the service costing$25 per month.

The tools aim to address challenges in the gig economy, where generative AI has increased competition while reducing opportunities. Fiverr highlights that the AI creation model prioritises freelancers' control, ensuring their data is not misused.

Additionally, a 'Personal AI Assistant' is available to help with routine tasks and client communication, priced at$29 per month or included with Fiverr's premium subscription.

Fiverr is also introducing a programme granting company shares to its top-performing freelancers. While the specifics remain undisclosed, the initiative reflects efforts to support gig workers in an increasingly competitive market.

As generative AI reshapes industries, Fiverr's initiatives could help freelancers navigate the evolving landscape while enhancing their earning potential and safeguarding their creative work.