Superhuman has introduced a new AI-powered feature called Auto Label, designed to automatically categorise emails into groups such as marketing, pitches, social updates, and news. Users can also create custom labels with personalised prompts and even choose to auto-archive certain categories, reducing inbox clutter.

The company developed the tool in response to customer complaints about an increasing number of unwanted marketing and cold emails. While Gmail and Outlook offer spam filtering, Superhuman's CEO, Rahul Vohra, said their new system aims to provide more precise classification. However, at launch, users cannot edit prompts for existing labels, meaning they must create new ones if adjustments are needed.

Superhuman is also enhancing its reminder system. The app will now automatically surface emails if a response is overdue and can draft AI-generated follow-ups in the user's writing style. Looking ahead, the company plans to integrate personal knowledge bases, automate replies, and introduce workflow automation, making email management even more seamless.

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