Digital Marketing Executives, trade press and specialist companies gathered in New York this week for the latestClickZ Live NYCevent.
Location, location, location...!!!
A very clear trend visible here is how location had become a key part of the digital marketing language.
It was part of the Keynote addresses.
The Market Opportunity is HUGE...
Some other data points including recent research from Nielsen on mobile media time shows the consumer preference for mobile apps - with 89% of mobile media time in Apps -often from the use of the most popular social network, email and news apps.
Growing substantially in terms of online time over the past year.
Mobile is transforming our lives, how we work, shop, interact with each other, and play. As this exciting mobile world unfolds there are many new opportunities and business models that are starting to emerge.
For some insights into the emerging models and how Location and WiFi can greatly enhance value check back over the coming weeks.
Cisco's CMX solution continues to expand and evolve to enable real business value in this emerging marketplace, and there is much more to come.
For more information on CMX visit: www.cisco.com/go/cmx.