Microsoft has introduced an AI model, named Muse, designed to assist in generating visuals and actions for video games. Developed in collaboration with Ninja Theory, part of Xbox Game Studios, Muse aims to streamline game development as rising costs and economic uncertainty challenge the industry.

The tool is already being used to create a real-time playable AI model, trained using data from other first-party games.

The gaming sector has faced increasing pressure as production expenses soar and players gravitate towards familiar titles. Microsoft's move into AI-driven game design seeks to reduce development costs while enhancing creativity for both players and developers.

Muse could simplify complex game creation tasks, allowing studios to focus more on storytelling and gameplay innovation.

Fatima Kardar, corporate vice president for gaming AI at Microsoft, highlighted the broader potential of Muse, suggesting that it could eventually benefit both gamers and creators.

The company sees AI as a key tool in evolving game design and tackling industry challenges, positioning Muse as a step towards more efficient and imaginative game development.