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ByteDance-owned TikTok is currently testing a$4.99 monthly subscription plan that would eliminate ads for users in a single English-speaking market outside the US. The short-form video platform confirmed that it will pilot the option in an English-speaking market outside the US, and the test is small-scale and does not guarantee an imminent product launch. TikTok currently presents tailored advertisements to users aged 18 and older.
Instagram and Facebook are also reportedly eyeing a similar model in the EU, with reported prices floating between
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