In ablogpost, Facebook CEO Mark Zuckerberg indicated intention to build a 'privacy-focused vision for social networking". His vision is structured around several core principles: private interactions, encryption, reducing permanence, safety, interoperability, and secure data storage. According to the Guardian, the 'brass tacks of Zuckerberg's announcement relate not to Facebook's core feature -the news feed -but to a previously disclosed plan to integrate the messaging services of its three apps: WhatsApp, Messenger and Instagram'. Meanwhile the Verge sees the announcement as end-to-end encryption becoming standard across Facebook's suite of messaging apps - a feat enabled by the unification of the back-end technology that powers them.