Google is close to selecting locations for its first physical retail stores in India, marking its first such expansion outside the US. The company views India as a key market and has invested$10 billion in the country. Currently, Google operates only five retail stores, all in the US, selling Pixel phones, watches, and earbuds.

New Delhi and Mumbai are emerging as the most likely choices for the initial stores, with Bengaluru also considered. The planned outlets are expected to be around 15,000 square feet and may take at least six months to open. If successful, Google is likely to expand with more stores across the country.

By launching physical stores, Google aims to adopt a retail strategy similar to Apple's, which has helped drive massive revenue growth over the past two decades.

Apple opened its first company-run stores in India in 2023 and currently dominates the country's premium smartphone market. Google, which started manufacturing Pixel phones in India, is looking to strengthen its presence in this segment.

Before opening the stores, Google must navigate regulatory and compliance requirements. The company also faces legal challenges in India, including antitrust cases related to its in-app billing system and smart TV market practices. Despite these hurdles, Google remains committed to executing its retail expansion in India.