European insurance and reinsurance federation, Insurance Europe has welcomed the idea of a European digital identity (EUid) in principle, but cautioned that the EUid should be designed to avoid further regulatory burdens on private businesses. In a statement, the federation stated that while digital identities should be secure and easy to use, they should 'not be subject to any higher legal requirements than non-digital solutions'. Insurance Europe comprises national insurance associations as well as pan-European companies, mutuals and small and medium sized enterprises (SMEs).