According to the Associated Press, dating app Grindr is facing a fine of 10 million euros from Norwegian data protection authority (DPA) for violations to the EU's GDPR. Grindr failed to collect the consent from users before sharing their personal information with advertising companies. The Norwegian DPA notified Grindr of its draft decision to issue a fine, equals to 10% of the U.S. company's global revenue. The DPA took action following a complaint by the Norwegian Consumer Council following reports that personal data was shared unlawfully for marketing purposes. The Norwegian Consumer Council had detailed in a report how Grindr and other dating apps share personal information to advertising technology companies for targeted ads.