Cisco Live 2025 in Amsterdamhas officially wrapped up and ourSMB boothwas a hive of activity-buzzing with partners, customers, and industry leaders eagertosee howCisco is making IT simple, secure, and scalable for small and mid-sized businesses.

A Booth Built for Experience

Our goal wastogo beyond just talking about SMB solutions-we wanted toshowthem in action. Withlive demos, real-world use cases, and expert-led sessions, attendees got hands-on experience with technologies designed to help SMBsgrow and scale with confidence.

Key highlights included:

Secure Networking & Wi-Fi: Showcasing how businesses can stay connected with Cisco Meraki.
Collaboration & Hybrid Work: Demonstrating the power of Webex for SMBs.
Simplified Security: Helping SMBs navigate the cybersecurity landscape with Cisco Secure solutions.

AI: The Game-Changer for SMBs

Artificial intelligence was a major theme across Cisco Live, andSMBs stand to benefit just as much as large enterprises. FromAI-enhanced security to predictive analytics in IT management, AI is transforming how businesses operate. At the SMB booth, we demonstrated how AI is embedded into Cisco solutions to:

• Automate IT troubleshooting- reducing downtime and manual effort
• Enhance security with AI-powered threat detection
• Provide intelligent insights for smarter decision-making

For SMBs,AI isn't the future-it's here now, helping them do more with less.

SMB Strategy in the Spotlight

Beyond the technology, Cisco's SMB strategy was a hot topic. We hadmeaningful conversationswith partners and customers about how we're drivingscale, speed, and solutionstailored for SMB growth. Frompartner enablement to go-to-market programs, our discussions reinforced Cisco's commitment to empowering SMBs.

A Big Thank You!

A huge thank you toour partners, customers, and Cisco teamfor making the SMB booth a standout success. The energy and engagement we saw reaffirm that SMBs are akey growth engine-and Cisco is here to support them every step of the way.

Missed us at the event?

Visit our SMB Solutions page and reach out to learn how Cisco can helpyour SMB customers thrive in 2024 and beyond!