Canada's privacy commissioner has opened an investigation into X, the social media platform owned by Elon Musk, to examine whether the company's use of personal data for training AI models complies with federal privacy laws. The investigation follows a complaint about the platform's collection, use, and disclosure of Canadians' data.

X has been under scrutiny since its rebranding from Twitter, with concerns mounting over the platform's data practices, especially in relation to AI. Generative AI models, such as Grok, the chatbot developed by Musk's AI firm xAI, require large volumes of data to function effectively. As part of its probe, the privacy office will look into how this data is being handled and whether it breaches Canadian privacy protections.

The investigation has drawn political attention, with opposition lawmaker Brian Masse urging the privacy commissioner to take action. Masse highlighted the need for transparency, particularly as AI algorithms could potentially be manipulated to spread misinformation. This inquiry comes at a time of heightened tension between Canada and the United States over various trade and digital issues.

X, which has not yet responded to requests for comment, faces growing pressure as regulators worldwide scrutinise tech giants' data practices, especially in the rapidly evolving AI sector.