Amazon has announced that its Appstore will no longer support Android devices from 20 August, 2025. While the marketplace will remain available on Fire TV and Amazon tablets, the company has not provided a clear reason for the change. Apps previously downloaded through the Appstore may continue to function, but Amazon warns they will no longer receive updates and may stop working over time.

This decision follows Microsoft's move to discontinue Amazon's Appstore support on Windows in early March. Alongside this, Amazon is also shutting down its Amazon Coins programme, a virtual currency used for app purchases. Users can spend their remaining balances until 20 August, after which refunds will be issued for any unused coins.

Despite attempts to compete with Google's Play Store, Amazon's Appstore struggled to gain widespread traction. While it initially offered unique features like app test drives and exclusive deals, its market share has diminished over time. With this latest move, Amazon appears to be shifting focus away from third-party Android devices, consolidating its ecosystem around its own hardware.