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Alipay launches tap-and-pay feature in China

Jul, 10, 2024 Hi-network.com

Alipay, China's leading mobile payment service, has introduced a new tap-and-pay feature to simplify the checkout process for merchants and enhance user experience on Android and iPhone devices.

The Ant Group-operated service, recognised for popularising QR code payments, launched the Tap! function, allowing users to complete transactions by tapping their smartphones on a merchant's USB device at the register. The new tap-and-pay service, now being introduced in major cities in China and available to over 2,300 brands and merchants in major cities like Shanghai, Chengdu, Wuhan, and Hangzhou, aims to speed up in-store mobile payments.

That move indicates Alipay's ongoing efforts to advance contactless payment methods, following similar features by Samsung, Google, and Apple worldwide. Usually, tap-and-pay functions use Near-Field Communication (NFC) technology to enable secure transactions and data exchanges with a simple tap of a smart device within a 4-centimeter range.

However, Alipay stated that its Tap! feature differs from the NFC payment methods of Apple Pay, Samsung Pay, and Google Pay, which use card emulation. Instead, Alipay's service turns a smartphone into an NFC tag reader, simplifying the QR code payment process with a single tap.

Why does this matter?

Tech companies' increasing foray into contactless payments shapes the future of money transactions at point-of-sale (POS) purchases, highlighting the ongoing shift towards contactless payments on mobile devices such as smartphones and wearables. That evolution grants tech companies significant influence over consumer payment options, making it an important area to monitor.

tag-icon Tags quentes : Económico E-commerce and Digital Trade

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