The most recent Adobe study found the growing acceptance of Generative AI (Gen AI) within the American population, with more than half of individuals already engaging with it and anticipating increased use across various facets of their lives. The research, conducted through a survey of 3,000 US consumers, indicates that Gen AI is predominantly utilised for personal purposes, although its application in professional and educational environments is on the rise.

Consumers are employing Gen AI for diverse tasks such as research, generating content, designing visuals, and even coding. A majority view Gen AI as a tool capable of augmenting creativity and productivity, with many foreseeing it streamlining their lives and fostering greater innovation in the future. However, there remains a prevalent belief that, despite its potency, Gen AI will never outmatch human creativity.

Looking forward, consumers express enthusiasm for Gen AI's potential to facilitate skill acquisition, simplify shopping experiences, enhance customer support, and enable content creation on social media platforms. Additionally, a significant portion of consumers anticipates brands integrating Gen AI into their customer interactions, particularly through avenues like chatbots and tailored experiences. Despite current usage, there's room for improvement in how brands leverage Gen AI to enhance customer experiences, as consumers desire swifter, more personalised, and more imaginative interactions.

Why does this matter?

The increasing acceptance of Gen AI reflects broader trends in technology adoption and societal attitudes towards AI. Understanding these trends can inform future developments and strategies in various industries.