What's in a name? As it turns out, a lot.

A television commercial comes to mind.It's the scene of a bank robbery, and alarms are blaring overhead. Two people have taken cover on the floor, and they look up at a nearby security guard who's standing there cool and calm - and doing absolutely nothing.

They whisper up to him: "Hey, aren't you going to do anything?"

"No," he replies in a matter-of-fact tone. "I'm just a securitymonitor. I'm here to spot robberies. Oh, and there's a robbery going on right now."

The two people on the floor look at each other in stunned disbelief. They are amazed that the security "monitor" is just going to stand there and watch as the burglar gets away.

Visibility is important, but so is Response

There's nothing funny about bank robberies - or cyberattacks for that matter. In cybersecurity, things are not as simple or clear as that bank robbery. It's hard to know if you're even under attack. That's why it's absolutely essential to havevisibilityinto cyberattacks so that you know immediately when they're happening. And that need for visibility is exactly why, at first, we used the nameCisco Visibility.

Of course, there's a lot more to incident response than being able to see what's happening. When attacks strike, you wantaction. Cisco Threat Responsedoes so much more than offer visibility. It's about action. It's about responding to threats. That's why we chose the new name. We think it captures not only what it is today, but also the many exciting innovations that we have planned for the near future.

Bottom line: What's in the name? A lot.

Cisco Threat Response gets you more from your Cisco Security investments

Don't think of Cisco Threat Response as another product to buy. It's a key part of our integrated security portfolio, designed to give you even more value from what you've already gotten from us. There are several integrations available today, and many more coming in the future. For years we've made great strides in security that works together, and this is our latest innovation.

Take two minutes to watch this cool video:

Would you like to learn more? Head over to our Cisco Threat Response page at www.cisco.com/go/threatresponse or contact your security account team today.

Want to keep up to date on Cisco Threat Response?Now you can! Subscribe here to receive alerts every time a new blog is posted.