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Vodafone UK and Global media and entertainment group unveiled a new partnership to kick off an awareness-raising campaign around digital exclusion. In line with Vodafone's commitment to connecting one million people by the end of 2022, the six-month campaign, which is dubbed everyone.connected, aims at providing connectivity to households without internet access. This campaign was launched with a Heart Takeover Day, which looks at the impact of living without tech and the importance of connectivity. It further encourages consumers to donate pre-owned phones, tablets, or laptops for redistribution via Vodafone's Great British Tech Appeal or to make cash donations to Global's Make Some Noise campaign.
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