The Ministry of Interior's Child Protection Center in UAE, Digital Well Being Council, and Meta have initiated a new campaign called "Report it. Don't Share it" to protect children online. The initiative was launched on World Children's Day on Nov. 20 and aims to educate community about the harm of sharing child sexual image or content.
The initiative was launched based on the research conducted by Meta the National Center for Missing and Exploited Children (NCMEC) and Prof. Ethel Quayle, a clinical psychologist who specializes in working with sex offenders and their victims.