As organizations seek ways to maintain real-time connections with their workforceandcustomers in an increasingly digital and mobile-centered world, the growth of mobilecloudwill be a major force in shaping the business landscape and future tech decisions.Thefirst blog post in this series, by Padmasree Warrior, explores how the convergence ofmobilityand cloud will deliver unprecedented transformation for all organizations. Thesecond blog post in this series, by Sujai Hajela, answers the question of what mobile cloud really is and how it continues to provide new business opportunities. In thethird post, Joe Cozzolino looks at what mobile cloud means for service providers and enterprises.In thefourth blog, Michael Fuhrman discusses the need for end-to-end security in a mobile cloud environment. And finally, this post will discuss actions that CXOs should take concerning cloud technology.
Our recentmobility landscape studyshowed that organizations are looking for ways to maintain real-time connections with their workforce and customers in an increasingly digital and mobile-centered world. The growth of mobilecloudis a major force in shaping the business landscape andfuture tech decisions. This blog series explores how the convergence ofmobilityand cloud will deliver unprecedented transformation for all organizations.
In this final post, Hans Hwang outlines two case studies where clients have used the reach of mobile cloud to improve customer interactions using real-time technology and results and speaks directly to business leaders on how to achieve the results they desire from mobile cloud technology.
In this series, we have covered a lot about what mobile cloud is and its capabilities, but can mobile cloud give you a return on your investment? As a Services leader, I see a lot of opportunity for you to get going with mobile cloud as a differentiator for your business. I'd like to close by talking about business outcomes. What is it you'd like to achieve? Increased efficiency? Reduced operating expenses? More revenue? A better experience for your customers? Or is it all of the above?
Let's face it: your customers and your boss don't care what particular technology you use to deliver results. They only care that you get there fast with minimal risk -and without extra funding. Investing in mobile cloud could be just your ticket, so let's talk about business outcomes.
Bringing Mobile Cloud Experiences to Life
Many companies across a variety of industries are already experiencing the benefits of mobile cloud. In a Mobility Landscape study commissioned by Cisco earlier this year, 56 percent of organizations polled said their approach to mobility is converging with their cloud strategy, and 52 percent are pushing all their mobility solutions to the cloud. Collaborative partnerships with third party providers and your IT staff are what make it possible to design and build solutions that bring your desired experience to life.
For enterprises who want results, it is important to work with service providers who offer new cloud-based Wi-Fi services, such as consumer-device tracking and location-based advertising. Businesses across all industries want to use technology to better understand and communicate with their customers, whether they're sports fans at a large stadium, grocery shoppers, travelers, or diners. Cisco Services works with global SPs to develop new real-time mobile analytics services.
Mobility helps customers achieve desired outcomes.Two Steps Puts You on the Path to Your Business Goals
If you are a business executive, here's what you need to do to start making technology work for you:
Mobile cloud isn't the answer for every problem. You may have specific security, regulatory, integration, or operations requirements that call for a different architectural solution. Through our experience working with clients in remote countries across highly regulated industries and in extreme environments, we can help you determine the best path for reaching your goals.
Let me know what you're doing to get the conversation going about mobile cloud in your business. You can reach me on twitter @hhwang70.
VisitExecutive Perspectives to learn more about how converging technology trends are shaping the way IT operates and delivers services. Be sure to join the conversation,#CiscoCloud and #FutureOfMobility.
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