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How to Create an Omnichannel Strategy that's Worth Celebrating
Dec 23,2015
This holiday season customers have more ways to shop than ever before. Retailers are making it easier to get the right presents by providing enhanced delivery options -from buy online, pick up in store (BOPIS) to curbside pickup. While this freedom i...
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3 Ways Santa's Store Helpers are Making Shopping Easier this Holiday Season
Dec 10,2015
Holiday shopping isn't like it used to be. Retail sales associates -a.k.a Santa's helpers -are taking on more than just ushering shoppers into fitting rooms and helping them check out. Today, their role more resembles that of a concierge. Here are th...
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Retail Analytics for an Omnichannel World
Jun 18,2014
Hello, there! My name is Kathryn Howe, and I'm a senior advisor in Cisco's Retail Industry Practice. I am joining this blog to write regularly on my favorite topic and one of today's hottest retail trends: Shopper behavior analytics and how they can ...
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Omnianalytics for an Omnichannel World
Jan 10,2014
At Cisco, we're about ready for the NRF trade show being held in New York on Jan.  12-15. We're at the show expo on Jan. 13-14, and will be featuring four company thought leaders in the highly popular annual Big Idea sessions. Kathryn Howe, reta...
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Omnichannel Is Changing How You Do Business -Sort Of
Dec 19,2013
This is the final installment of a series on how retailers can address the challenges of becoming an omnichannel business. I'd like to wrap up by talking about a deceptively simple stumbling block -accepting that being an omnichannel seller changes h...
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