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Videoscape-Powered Advertising + Linear TV: a Winning Combination
Jan 07,2015
Read some of the press covering digital media today, and you'd think that TV advertising is going the way of the dinosaurs. After all, web and mobile advertising lets you slice and dice your ads to target narrow audiences in a way that hasn't been po...
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Addressable ads -getting them right the first (and second) time
Jun 23,2014
A generation ago, part of the TV viewing experience was an unstated compact that in exchange for content, viewers would be subject to a certain amount of advertising. These ads may or may not have been relevant, but viewers nonetheless sat through th...
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How the Shift to Mobility & Location-Based Services is Changing Hospitality & Guest Services.
May 21,2014
Mobility trend in Hospitality A recent TripAdvisor survey found that over 40% of travelers use their smart phones to plan a trip and over 46% use their smart phones to enhance their trip while traveling. No longer is it just an idea or an aspir...
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Angling for Silverlight Exploits
May 19,2014
This post is co-authored by Andrew Tsonchev, Jaeson Schultz, Alex Chiu, Seth Hanford, Craig Williams, Steven Poulson, and Joel Esler. Special thanks to co-author Brandon Stultz for the exploit reverse engineering.  Silverlight exploit...
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Mobile Retail Evolution and Location Based Services
May 12,2014
This is part of a series of how location services is a core part of the mobile evolution in various industries. In a previous post I looked at the growth of mobile  location, data and context based advertising, and there is no doubt f...
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IoE Takes to the Highway (and not how you think!) to Transform Marketing
May 12,2014
You've heard us talk a lot about the major value at stake -or increased revenue and reduced business costs -around the Internet of Everything (IoE) for the public sector and various industries including retail, healthcare and manufacturing. But what ...
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Explosive Growth in Mobility and Location-based Marketing
Apr 30,2014
It's exciting to watch the explosive growth of mobile and hyper local based services. Mobile location based services and marketing is rapidly becoming BIG business, with an estimated$4.5B of mobile advertising being location based (rising to over$10...
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Year-Long Exploit Pack Traffic Campaign Surges After Leveraging CDN
Apr 15,2014
This post is coauthored by Andrew Tsonchev. Anyone can purchase an exploit pack (EP) license or rent time on an existing EP server. The challenge for threat actors is to redirect unsuspecting web browsing victims by force to the exploit landing page ...
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Cisco CMX @ CES 2014
Jan 10,2014
This week CES was once again held in Las Vegas with in excess of 100,000 people in attendance. Cisco demonstrated a number of CMX and IoT related things this week. Firstly "The Internet of Everything:  On The Go" In the Cisco booth some future t...
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Cisco Sizzle -April Edition
May 10,2013
Welcome to the Cisco Sizzle!Each month, we're rounding up the best of the best from across our social media channels for your reading pleasure. From the most read blog posts to the top engaging content on Facebook or LinkedIn, catch up on things you ...
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#IoE: Present and Future
Apr 09,2013
    This blog was co-authored by Dave Evans and Joseph Bradley, Cisco Internet Business Solutions Group (IBSG). To receive the most value from the Internet of Everything (IoE), business leaders should begin transforming th...
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Four Ways TV Advertising Will Change During this Decade
Feb 14,2013
By Leszek Izdebski, Cisco Internet Business Solutions Group (IBSG) The past few years have brought sweeping transformation to television-a trend that will only accelerate in the coming decade. Following up on a 2011 study on the future of television,...
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