Google has removed its AI assistant, Gemini, from the main Google app on iOS, encouraging users to download the standalone Gemini app instead. The change, announced via an email to customers, is seen as a strategic move to position Gemini as a direct competitor to AI chatbots like ChatGPT and Claude.

The dedicated Gemini app allows users to interact with the AI assistant through voice and text, integrate it with Google services like Search and YouTube, and access advanced features such as AI-generated summaries and image creation. Those who attempt to use Gemini in the main Google app will now see a message directing them to the App Store.

While the shift may enable Google to roll out new AI features more efficiently, it also risks reducing Gemini's reach, as some users may not be inclined to download a separate app. The company is also promoting its Google One AI Premium plan through the Gemini app, offering access to its more advanced capabilities.