Written By Wayne Cullen, Senior Manager, Service Provider Architectures
Agility. Scalability. Automation. Orchestration. Programmability. Service providers are exploring such an array of new and exciting capabilities these days! You hear a lot about lowering costs by increasing efficiency and decreasing complexity.
But what about monetization? More specifically, do programmable networks help make you money while also saving it? What are the competitive benefits that lead to higher revenues from service agility and faster time-to-market? According to a 2013 Heavy Reading study, that's a top expectation of service providers when asked about the potential benefits of software-defined networking (SDN). The Open Networking Foundation (ONF) has also promoted monetization opportunities based on SDN through new service creation and the enhancement of existing ones due to faster service creation, easier scalability, and mass customization.
Enhanced Revenue Generation with SDN-enabled Applications and Services
Here are other opportunities for greater monetization in programmable networks.
So while we embrace SDN, NFV, open APIs, and other technologies, let's not forget to take advantage of the new ways of looking at business strategy, new business models, organizational transformation, novel approaches to partnering, and most of all, the end customers' experiences. They can all impact the bottom line in exciting and lucrative ways using the new technologies to facilitate them.
For more on the topic, read and share this new brief whitepaper.