The Consumer Technology Association (CTA) and the Connected Health Initiative (CHI) announced that they are launching the Health Equity Access Leadership (HEAL) to address health disparities in the USA. The HEAL coalition consists of public and private actors, including Google, Microsoft, and AT&T, and will present recommendations on the greater use of technology to reduce health disparities. Vice President of digital health at the CTA Rene Quashie said that the coalition can help reduce inefficiencies and provide more personalised care for marginalised populations through greater use and adoption of technology.