Apple is facing a class-action lawsuit in the United States over delays in delivering its much-promoted Apple Intelligence features.

The legal action, filed in a US based San Jose federal court, claims the company misled customers by advertising advanced AI tools that have yet to materialise on supported devices.

The complaint argues that buyers of new iPhones and other Apple products were promised 'transformative' AI capabilities at launch, only to find these features were either severely limited or completely absent.

According to the plaintiffs, Apple's marketing created a "reasonable consumer expectation" that was ultimately not met.

This legal challenge adds to mounting pressure on the company, which has struggled to roll out its next-generation AI tools.

A recent Bloomberg report suggested internal tensions, revealing that CEO Tim Cook has reportedly lost confidence in AI chief John Giannandrea's ability to deliver on the company's ambitions.

The case reflects growing scrutiny of tech firms' promises around AI, especially as consumer trust becomes more closely tied to the reality behind flashy announcements.