US retailers Walmart and Target are engaged in tense negotiations with suppliers over proposed price increases on a wide range of products.

Manufacturers argue that rising costs, driven by tariffs imposed under former President Donald Trump, are making it difficult to maintain prices. Retailers, however, are pushing back to avoid losing market share and discouraging cost-conscious shoppers.

United States businesses such as Nordic Ware and Bogg Bag have seen production costs surge due to tariffs on aluminium and Chinese imports.

While some suppliers are attempting to raise prices, major retailers require a lengthy review process before accepting any increases.

Smaller manufacturers face the risk of having their products replaced with cheaper alternatives if they insist on higher prices.

Toymaker MGA Entertainment is among the firms negotiating price hikes with Walmart and Target, but retailers are resisting, citing concerns over strained consumers.

Some companies are absorbing losses to maintain shelf space, while others are seeking alternative production locations to reduce costs. The outcome of these pricing battles will determine how much shoppers ultimately pay for everyday goods.