Microsoft released new research entitled 'Unlocking the UK's Potential with Digital Skills', developed in partnership with Goldsmiths and the University of London, to examine the UK's digital skills gap and provide practical guidance for organisations on how to tackle it. The study unveiled the UK's digital skills gap which could hinder the country's economic recovery due to the large digital talent pool required to drive UK competitiveness. In this vein, it foresees the rise of a 'Next Gen Worker' that is empowered by low-code and no-code technology, yet it also finds that a failure to embrace digital skills could leave companies struggling to compete on the global stage. According to the study, digital skills are responsible for a minimum of 2.4% of a firm's bottom line; for example, for a company with annual profits of