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The U.K. Competition and Market Authority (CMA) has published an Interim Report on Online Platforms and Digital Advertising and opened up a consultation on a range of potential inventions such as breaking up platform giants, limiting their ability to set self-serving defaults and enforcing data sharing, or featuring interoperability to help rivals compete. According to CNBC, CMA found that Google earned more than 90% of the revenues in search-based advertising in the country, totaling about
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