When I think of why technology solution providers should attend Microsoft's WPC, I decided to pay homage to one of Steve Ballmer's mantras with my blog title.

Last year, at Microsoft's WPC in Toronto, I was approached by KEMP Technologies (a Microsoft Gold Certified Partner). They gave me an elevator pitch on their products and explained they were interested in partnering with Cisco. Their load balancing solutions sounded interesting and anything that might sell more UCS servers sounded like a win win to me. After all, Cisco didn't become the#2 blade server vendor worldwide¹by itself. I told them I would try and find the right contact for them.

A few emails on my part and a lot of hard work by the Cisco and KEMP teams, a year later KEMP is now IVT Certified for UCS. While not an exclusive relationship, we can now offer our customers another excellent choice.

Stop by the Cisco booth (#1401) and talk with the datacenter team or KEMP's booth (#1725). You never know what might come of it.

1. Source:  IDC Worldwide Quarterly Server Tracker, Q1 2013 Revenue Share, May 2013