Apple has significantly revamped the Contacts app in iOS 17. It added new features such as NameDrop, the ability to quickly and easily share contacts with others, without all that faff of having to send a text message or email.
Also: How to create a contact poster on iOS 17 (and share it with NameDrop)
But that's not the only change that has been made to contacts, with Apple adding the ability to add pronouns to contact cards. And Apple has wrapped this information in a rather specific privacy policy.
You can add pronouns to your own contact card or other contacts quickly and easily as follows:
Setting pronouns in the Contacts app in iOS 17.
Adrian Kingsley-Hughes/To make the process as easy as possible, Apple also includes a primer on the correct usage of the three forms of pronouns.
There's also a reassuring privacy policy that this data isn't being mined or sold off: "Pronouns are only used on your devices by supported Apple apps. They are not shared with Apple or third-party developers."
Also: iOS 17: The most impactful new iPhone features are also the ones you'll notice the least
Furthermore, when you use NameDrop to share your contact information, the default is to not share your pronoun information. Also, if you share another contact's information, their pronoun details are not passed on.
Along with iOS 17, this feature is also present in iPadOS 17 and WatchOS 10 and will be supported in MacOS Sonoma when that update is released later this month.