Two brothers and USC students, Raihan and Azam Dadabhoy, have launched an AI-powered job marketplace calledSensiplyto foster more human-centred hiring.

They developed a platform where job seekers can introduce themselves via video, showcasing personality alongside experience.

Users upload personal and professional details before recording a 'Sensipitch' a video pitch that the AI analyses for traits like ambition or communication skills.

The tool then matches candidates with roles based on qualifications and inferred personality, helping employers connect with talent beyond a CV.

Despite concerns about algorithmic bias, the brothers designed the platform to delay access to demographic data until after a match is made.

While the service remains free for applicants, Sensiply plans to introduce a subscription model for employers.

The founders, driven by real-world struggles and over 100 research calls, hope their innovation makes hiring more equitable and personal.

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