Meta Platforms is set to release AI chatbots with distinct personalities across its social media apps, aiming to attract young users. These generative AI bots have been tested by internal employees and the company is expected to announce the first AI agents at the Meta Connect conference. The bots are designed to drive engagement and may also possess productivity-related skills such as coding assistance. Meta's focus on attracting younger users is in response to TikTok's popularity among teenagers, prompting CEO Mark Zuckerberg to prioritize serving young adults. The company is harnessing large-language-model technology to develop these Gen AI Personas, hoping to appeal to young users. Celebrities and creators will also have the option to use their own AI chatbots to interact with fans and followers.

However, there are challenges associated with giving AI chatbot personalities, as researchers have found that adding a persona can lead to toxic outputs. Snap has faced issues with its chatbot My AI, including engaging in inappropriate conversations. Doubts have also arisen regarding the revenue-generating potential of AI-powered chatbots. Despite initial tests encountering some problems, Meta remains committed to creating chatbots with unique personalities. The effectiveness and potential risks of giving AI chatbots personal characteristics continue to be debated.