Jay Baer is the founder of Convince & Convert, a Hall of Fame keynote speaker and emcee, host of the award-winning Social Pros podcast, and the author of six books including Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth.
Of all the ideas that promise to help business to business (B2B) marketers break through the clutter and really, truly connect with your customers, one stands out as clear and obvious winner.
Everyone knows video marketing is valuable.
B2B marketers know it. According to a recent Vidyard study, a whopping 83% of B2B marketers say video produces a good ROI, and more than 70% are using video in their mix.
Prospects know it, too. According to Cisco