Instagram is considering launching a separate app for its Reels feature, which focuses on short-form videos, according to remarks made by Instagram chief Adam Mosseri this week. The potential move is seen as an effort to capitalise on the uncertain future of TikTok in the US, aiming to offer a similar video-scrolling experience. Meta, the parent company of Instagram, has yet to comment on the report.

This comes just months after Meta introduced a new video-editing app, Edits, in January, which appears to target users of CapCut, a popular video editor owned by TikTok's parent company, ByteDance. Meta's previous attempt to launch a standalone video-sharing app, Lasso, in 2018 failed to gain traction and was eventually discontinued.

By exploring a dedicated app for Reels, Instagram hopes to strengthen its position in the competitive short-form video market, where TikTok currently dominates.