Key takeaways

• Made by Google 2025 streams live Aug. 20 at 10 a.m. PT.
• Watch live on the Made by Google YouTube channel.
• Google is unveiling new hardware like thePixel 10 series.

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Every year in late summer, Google holds a "Made by Google" event. This is a hardware showcase where the company unveils its latest devices -- such as phones, watches, earbuds, and more. Unlike Google I/O, which is a springtime developer conference focused on software, this event is all about the Pixel and Google gadgets you can soon buy.

Yes, there are some software updates mentioned, but honestly, the hardware always steals the spotlight. Here's how to watch this year's Made by Google event. Plus, we got a preview of everything Google plans to announce during the show.

How to watch Made by Google 2025

• Date and time:Wednesday, Aug. 20, at 10 a.m. PT (1 p.m. ET)
• Location:Invite-only event in New York City
• Guests:Jimmy Fallon, Steph Curry, Lando Norris, Jonas Brothers
• Stream:Watch live on the Made by Google YouTube channel

Google is holding the 2025 edition of Made by Google on Wednesday, Aug. 20, at 10 a.m. PT (1 p.m. ET). Ateaser posted on X for the event suggested it will be a star-studded event with appearances by Jimmy Fallon, Steph Curry, Lando Norris, and the Jonas Brothers. The in-person event will be held in New York City. Although it's invite-only, you can tune in online to watch the livestream.

The easiest way to watch is on theMade by Google YouTube channel -- the video embed is above. The event will be broadcast in real time, and it will be made available afterward for those who can't watch live and want to catch up.

What's new from Google?

Here's everything Google plans to announce on stage. got demos for all the new hardware and software.

Also: Everything announced at Made by Google 2025: Pixel 10 Pro, Fold, Watch 4, and more

Pixel 10 series

Google launched four new phones: Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and the foldable Pixel 10 Pro Fold. There are upgrades like Qi2 magnetic wireless charging, a new Tensor G5 chip, and fresh colors. 

The new Pixel 10 Pro Fold is also the first foldable phone with IP68 dust and water resistance.

Pixel Watch 4

There's also a new Pixel Watch in two sizes (41mm and 45mm). The main change seems to be a revamped charger that lets the watch charge on its side, resulting in faster top-ups and a new nightstand UI. Preorders for Pixel Watch 4 begin today.

Pixel Buds 2A

Google's budget earbuds got a refresh, too. Features include active noise cancellation, spatial audio, and a design closer to the Buds Pro 2. They cost$129 in the US, are available for preorder in hazel or iris, and will ship Oct. 9.

Software and AI

Finally, alongside the hardware, Google highlighted some new Gemini AI tools, including the Pixel 10 "Camera Coach" and an "Edit with Ask Photos" feature -- both of which should make your images better than ever.

Google

Everything announced at Made by Google 2025: Pixel 10 Pro, Fold, Watch 4, and more

Google Pixel 10 Pro Fold vs. Samsung Galaxy Z Fold 7: I compared both flagships, and here's who wins

5 AI features on the Pixel 10 that Google thinks will win you over (including the Fold)

Upgrading to Pixel 10 Pro? See how it compares to every older Google phone

• Everything announced at Made by Google 2025: Pixel 10 Pro, Fold, Watch 4, and more
• Google Pixel 10 Pro Fold vs. Samsung Galaxy Z Fold 7: I compared both flagships, and here's who wins
• 5 AI features on the Pixel 10 that Google thinks will win you over (including the Fold)
• Upgrading to Pixel 10 Pro? See how it compares to every older Google phone