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How Partners Can Accelerate Growth with Cisco and Splunk

Apr, 16, 2025 Hi-network.com

It's been just over a year since Cisco and Splunk joined forces, and the vision behind this acquisition remains stronger than ever:  We will bring the full power of the network, together with market-leading security and observability solutions, to deliver a real-time unified view of the entire digital landscape, helping teams proactively defend critical infrastructure, prevent outages, and refine the network experience.

Today, over 1,000 organizations are joint partners of Cisco and Splunk-and that number is growing fast. Since our last update at Partner Summit, we've made tremendous progress, and we're eager to share the latest updates, resources, and opportunities available to our partner community. (ICYMI: Check out thereplay from our April 10th Cisco/Splunk integration update)

Expanding Opportunities: Buying Splunk on Cisco's Global Price List (GPL) 

Our cross-sell program, featuring a curated list of approved accounts eligible for transactions through Cisco's GPL, has been extended through Cisco's FY25. New partners continue to onboard, and we've expanded Splunk offerings such as professional services, education and learning-now all available on Cisco GPL.

Note: Public sector accounts are currently ineligible for transactions via Cisco GPL.

To support partners in navigating these opportunities, Cisco's Sales Acceleration Office (SAO) is available to help explore deals, answer questions about buying programs, and streamline the sales process. Have a lead on a customer, expansion or renewal? Submit an inquiry to the SAO here.

In the coming weeks, we will publish a partner-facing Cisco Splunk Sales Playbook and will also be hosting a#60PartnerSuccess webinar on May 29 to walk you through it.

  • Cisco and joint Cisco/Splunk partners register here
  • Splunk-only partners register here

On the Horizon: Bringing together Cisco and Splunk partner programs

Cisco's new 360 Partner Program is set to launch next year, paving the way for the Splunk Partnerverse Program to fully integrate into it. As part of this transition, Cisco Observability is being incorporated into the broader Splunk Observability portfolio. Our Observability offerings will now carry the Splunk name. 

We anticipate releasing the preview of the Splunk Partner Value Index (PVI) in June. Partnerverse Badging will continue to be a key element in our transition of the  Partnerverse Program into Cisco 360 protecting your investments in Partnerverse. To ensure a smooth transition to Cisco 360, it is important to note that Splunk will be conducting its tier leveling process in early August and therefore to retain your current benefits including discounting during the transition ensure you have completed any remaining requirements to retain your Tier and Motion in Splunk Partnerverse by July 26, 2025.

For now, partners are encouraged to join both the Cisco Partner Program and the Splunk Partnerverse Program, where they can access a wealth of resources to strengthen their expertise and expand their capabilities.

Additionally, we've rolled out several exciting new partner rebates:

  • Cisco VIP rebate on Splunk products
  • Splunk rebate for net-new customers purchasing on Splunk paper
  • Cisco rebate for net-new customers purchasing on Cisco GPL

Note: Public sector accounts are currently ineligible for these rebates. 

For more details, reach out to your Cisco Partner Account Manager or Splunk Partner Development Manager.

Expanding market reach with buying programs

Buying programs play a key role in making procurement easier and increasing Splunk's presence within Cisco's ecosystem. Last year we introduced a phased launch of Splunk on Cisco Enterprise Agreements (EAs), allowing Splunk offerings to be purchased through Cisco GPL. While certain restrictions apply, partners can collaborate with their CiscoPartnerAccount Manager or submit an inquiry to theSales Acceleration Officefor guidance.

Upcoming changes to AppDynamics transactions 

We're aligning how partners transact AppDynamics (AppD) as a part of the Splunk portfolio to ensure a smoother process and better support.

For a deep dive into these changes and what they mean for partners, register for the May 6#60PartnerSuccess webinar.

  • (Cisco and joint Cisco/Splunk partners register here)
  • (Splunk-only partners register here)

Cisco and Splunk Distributors: What to expect

For the remainder of Cisco's FY25:

  • Authorized Cisco Distributors can sell Splunk offerings via Cisco GPL using Cisco tools, processes and systems-for cross-sell and approved SAO exceptions.
  • Splunk Distributors will continue operating as usual, for cross-sell and approved SAO exceptions which will flow through select Cisco Distributors.
  • No changes are being made to Cisco Distributors' ability to transact AppD on Cisco GPL.

Join us at Cisco Live in June! 

We're bringing our Integration experts to San Diego, June 8-12, for Cisco Live -our premier event for networking, learning and collaboration. Closer to the date, you'll be able to sign up for in-depth sessions covering a range of critical topics.

Let's keep building momentum together!

 

ICYMI: Check out the replay from our April 10th Cisco/Splunk integration update

 


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tag-icon Tags quentes : Cisco Partners Cisco AppDynamics Partner Success Cisco 360 Partner Program Partner Sales Acceleration Observability Cisco Live 2025 Partner Value Index rebate

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