Google announced its ambitious plan to help democratise access to AI technology, announcing a significant investment of 25 million euros ($26.98 million). To reach the people who stand to benefit the most from AI training possibilities, Google is focusing on social enterprises and nonprofits through an open application process. This strategy aims to reduce the possibility of deepening the digital divide and aggravating already-existing disparities.

In addition, Google will host a number of 'growth academies' to assist businesses utilising AI to grow and has already added 18 languages to its library of free online AI training courses. 

Adrian Brown, the executive director of the Centre for Public Impact, which is running the nonprofit scheme alongside Google, highlighted the critical need for such programs. Brown pointed out that while AI presents numerous opportunities for growth and innovation, there is a pressing need to ensure that its benefits do not inadvertently deepen societal disparities. He believes that the program ''will help people across Europe develop their knowledge, skills, and confidence around AI, ensuring that no one is left behind''.

This initiative is part of Google's larger investment strategy in Europe, which also includes a$1 billion investment in a new data centre in the UK, announced a month ago, to support the increasing demand for internet services in the region.