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Facebook: Let's look at the positives

06 de outubro de 2021 Hi-network.com

He's positive he's always right.

The Facebook surfboard has been a bit wobbly lately.

The emergence of a whistleblower has directed a leafblower toward the company's snow-white claims that it's working oh, so hard to be a better corporate citizen, a better global citizen.

People are saying that Facebook is a no-good, corrupt, malignant blight on society's increasingly haggard face.

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Why not, though, swim against the tide? (Sorry, surfing isn't my thing.)

So I've decided to focus on the positives about Facebook.

This may come across as venal as, so rumor has it, Facebook contemplated using its news feed to promote positive stories about the company.

But venality is the new morality, am I right?

So positivity, here we come.

I'm positive Facebook never imagined it'd be where it is right now. On occasions naively, on more occasions cynically, the company looked around, saw it had no real competition and, like a dog that hasn't eaten since last Christmas, tried to gobble up as much as it could while it could. And it did. It's very American, in its way. As is indigestion from eating excessively large portions.

I'm positive Facebook has always known that the more divisive the content it promotes, the more attention it'll get and the more advertisers will attempt to suck profits from all of that attention. That's how Rupert Murdoch did it, right? Except he had editors. And, sadly (for him), no internet for a long time.

I'm positive that engagement is the worst possible word for otherwise pleasant people rubber-neckedly gluing themselves to the nastiest parts of society. Engagements come with tears of joy and sparkling rings of commitment, rather than spittles of anger and a nasty ringing in the ears.

I'm positive that Mark Zuckerberg believes only in growth because he can't fathom how powerful and famous he's become. Any perceived diminution in business and it's as if a vital body part has begun to shrivel.

I'm positive that Facebook has always wanted to target children and has known from the beginning that many on its platform were below the officially sanctioned age of thirteen. I'm equally positive that, as with so many brands, it saw children as its future.

I'm positive that, if the latest Facebook outage was actually a hack, the company wouldn't tell its users for a very long time.

I'm positive that those who work at Facebook persuade themselves daily that they're doing something good for a lot of money, when, after several short, sharp snifters of cognac-infused Kombucha, at least some will admit they're the production crew of an extremely well-paid Hatenado movie.

I'm positive that the truly talented enablers like Sheryl Sandberg, Joel Kaplan -- and likely every other senior Facebook executive -- are convinced they've done so much good that it excuses any bad that might have attached itself along the way.

I'm positive that there are far more enablers

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