As organizations transform to social business, encouraging employees to use social media on behalf of the brand is a key element in a successful social strategy. Teams can use social media to amplify brand messaging as well as provide key subject matter expertise and customer service where available.  As teams build community engagement, they learn and share insights with colleagues, partners and customers.

On August 20, 2013,  Cisco will host a live chat on Twitter (#CiscoSMT) focused around engaging teams in social media. During this chat, we will discuss the following topic areas:

?  Steps to develop a culture of sharing for employees

?  Content types that resonate for teams to engage in social sharing

?  Biggest challenges that employees face in social participation for the brand

?  Recognizing and rewarding teams for participation

?  Gamification aspects of sharing strategy

Do you have additional questions for this chat you would like to discuss? We'd love to hear from you!  Submit them in advance to @CiscoSocial or add your questions in the comments box below.

Moderator: @CiscoSocial

Date/Time:August 20, 2013,  10:00am -11:00am Pacific Standard Time

Follow Hashtag: #CiscoSMT

What is a TweetChat?
TweetChats are scheduled gatherings of Twitter users to discuss a given topic, using a#hashtag to keep track of conversation.

How do I participate?
There are many ways to participate in a TweetChat. You can use a dedicated chat platform, (i.e. Twubs, Tchat.io), your favorite Twitter client (TweetDeck, Hootsuite, etc.) or you can even just user Twitter Search to follow the chat hashtag.

Introduce yourself! We want to talk to you, so chime in and let us know that you are listening and following the conversation. During the event you can follow the discussion, re-tweet, contribute questions, and submit your own comments by using the hashtag.

Questions will be labeled Q1, Q2, Q3. If you are responding to a question, please start your tweet with the question or answer number: "Q1" or when answering a question "A1".

We certainly hope that you will join us on August 20!