Taboola (Nasdaq: TBLA) is using Dell Technologies (NYSE: DELL) infrastructure to power its latest generative artificial intelligence (GenAI) offerings, helping advertisers increase the efficiency and success of their campaigns.

As the open web's largest content recommendation engine, Taboola helps advertisers around the world reach their audiences with targetednative adsand personalized content suggestions using its AI technology and partnerships with publishers.

Taboola's GenAI capabilities help advertisers generate high-performing creative assets, including images and titles, for their campaigns.

With Dell PowerEdge servers as the foundation of its global data centers, Taboola can quickly deliver more accurate and personalized recommendations. The infrastructure also scales as needs and opportunities grow.

"Taboola connects people with content that's new, interesting and relevant," said Ariel Pisetzky, vice president of Information Technology and Cyber, Taboola. "AI is a significant tool helping make these connections in real-time. Our use of Dell Technologies powerful computing capabilities is what enables our AI-powered algorithms. Coupling Taboola software on Dell servers has made us faster and more efficient."

More than 15,000 advertisers use Taboola's platform to reach nearly 600 million daily active users in brand-safe environments, including on websites, devices and mobile applications, to drive revenue and increase user engagement.

"Dell Technologies is at the epicenter of innovation for data-intensive technology like AI," said Dave Lincoln, vice president of compute systems, solutions and portfolio management, Dell Technologies. "Dell's AI solutions and expertise unlock the power of AI, automate intelligent decisions and help customers define their paths to the future. Dell PowerEdge servers help Taboola's platform exceed the expectations of brand advertisers and serve as the trusted platform powering the company's AI efforts globally."

Taboola and Dell have collaborated for nearly a decade, helping Taboola overcome technical challenges and provide targeted content recommendations in real-time. Dell reduces Taboola's data center needs with the performance and security provided by the Dell PowerEdge family of servers. Instead of growing its data center footprint, it grows in density and power. Taboola also uses Dell Integrated Remote Access Controller, which is designed for more secure local and remote server management, and support from Dell services professionals, who help Taboola manage its IT environment.

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