The Dallas Cowboys, an iconic NFL franchise, elevate customer experience and collaboration with Webex Contact Center, Webex Suite, and Cisco Devices.

The Dallas Cowboys, a globally recognized sports franchise with a rich history and numerous accolades, are not only champions on the field but also off it, thanks to their commitment to innovation. With Webex and Cisco technology, the Cowboys are leading the way in enhancing collaboration and the fan experience, embodying innovation as a core brand value. Key figures from the organization, including the Chief Information Officer, Director of Ticket Sales, and Director of IT, have shared insights into how these technologies are integral to their operations.

The Star, the Cowboys' state-of-the-art campus in Frisco, Texas, serves as the hub for the franchise's operations and fan engagement. This unique facility, along with AT&T Stadium, is seamlessly connected through Webex and Cisco, enabling efficient collaboration among corporate employees and enhancing the fan experience. The technology supports various functions, from ticket sales to customer service, ensuring that fans receive top-notch support.

Webex Contact Center plays a crucial role in the Cowboys' customer service strategy, providing a comprehensive solution that enhances agent productivity and customer interactions. The platform's simplicity and integration with the Cowboys' CRM system allow agents to handle calls efficiently and personalize interactions, significantly improving the overall customer experience. This integration is vital for maintaining high levels of service and operational efficiency.

Webex Powers Cowboys' Connectivity

AT&T Stadium, a venue for various events beyond football, benefits from Webex Contact Center's dynamic routing capabilities, which ensure that customers are connected to the right agents quickly. This reduces wait times and streamlines the process, enhancing the customer experience. The Cowboys are also exploring AI capabilities within Webex to further improve efficiency and focus on important conversations.

The Webex Suite, with its AI-powered collaboration tools, supports the Cowboys' hybrid work environment, allowing seamless communication and coordination across different locations. Features like background noise removal and real-time captions enhance the meeting experience, ensuring that all participants remain engaged and productive. The suite's cloud-based nature makes it easy for the team to stay connected, whether at The Star, on the road, or during training camps.

Cisco collaboration devices and the Control Hub management portal are integral to the Cowboys' operations, providing reliable communication tools and centralized management of their technology stack. Events like TechCon, the Cowboys' internal conference, have been elevated through Webex Events, showcasing the organization's latest technology solutions and engaging attendees with interactive tools like Slido. As the Cowboys continue to embrace AI-powered collaboration and customer experience innovations, they remain confident in Cisco's ability to provide secure, reliable, and scalable solutions for the future.

Webex Contact Center significantly impacts ticketing by streamlining the process and ensuring that fans receive timely and accurate information about their purchases. This efficiency extends to guest services, where the platform's robust features enable quick resolution of inquiries and issues, enhancing overall satisfaction. The integration of Webex Contact Center with the Cowboys' existing systems allows for seamless data flow, providing agents with the information they need to offer personalized service. As a result, the Cowboys can maintain a high standard of service, ensuring that every fan interaction is positive and memorable.