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Arm Holdings has hired Amazon's AI chip lead, Rami Sinno, to design its own complete chips. Known for Amazon's Trainium and Inferentia processors, Sinno brings key expertise to Arm's new direction in chip manufacturing.
Arm has traditionally licensed chip designs to companies like Apple and Nvidia, but now aims to build chips and complete systems. The firm is expanding teams with experience from HPE, Intel and Qualcomm, signalling a significant shift in its business model.
Backed by SoftBank, Arm plans to invest profits in chip development to rival Nvidia and reduce reliance on traditional licensing.
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