Social media strategies differ for all companies and we all know the key to social is to have great content to amplify. So what happens when you have a team that not only produces great content but also has great social media tactics? Awards! Congratulations to Cisco's Corporate Communications Social Media team for two big wins. Our small and mighty team of 11 won twoPR NewsAwards. One for "Best Podcast-Videocast" for the "My Networked Life: True Stories from a Connected World" video series and the other for "Digital PR Team of the Year."

PR NewsStates: "Cisco Systems' team is a tour de force of organized, systematic, digital innovation. The company's core objective, creating continuous innovation, is seen in many ways. The team of 11 employees combines that objective-innovation-with an initiative to reach and connect with a broader audience, and position Cisco as a thought leader in the digital space."

Our team takes a different approach to what we do -using a brand journalism model we focus on great storytelling and creative social amplification. Together we think it's a winning combination. See for yourself here on The Network, Cisco's Technology News Site.